What Defines Brand Staying Power"
Odds are some brands have been aspirational to you, such as the day you decided to purchase a BMW, to the ideal of restoring a classic Aston Martin in your garage.
The post What Defines Brand Staying Power" appeared first on LUXUO.
There are some brands that you will always remember. Most of us can bring them to mind immediately ? The Coca-Cola Company, Disney, Sony, etc. But brands don?t have to be world-spanning or contain many products in your household for you to remember who they are. Odds are some brands have been aspirational to you, such as the day you decided to purchase a BMW, to the ideal of restoring a classic Aston Martin in your garage.
This begs the question ? what is it that defines brand staying power in this way" In all of these cases, innovation, reliability, consistency, and development over the years have helped them remain pressing and interesting, those worth remembering.
But are there other components to brand staying power" Could a small or mid-sized firm, without the chance of dominating and shifting the market completely, use such branding"
In this post, we?ll discuss some of the fundamental pillars necessary to achieve that outcome. Without further ado, please consider:
Deliberate Convenience
If you make someone?s life easier, they?re likely to remember that and return to you, even subconsciously. We?ve all set personal preferences that help our day-to-day shopping or service use become easier to deal with, b...
The post What Defines Brand Staying Power" appeared first on LUXUO.
There are some brands that you will always remember. Most of us can bring them to mind immediately ? The Coca-Cola Company, Disney, Sony, etc. But brands don?t have to be world-spanning or contain many products in your household for you to remember who they are. Odds are some brands have been aspirational to you, such as the day you decided to purchase a BMW, to the ideal of restoring a classic Aston Martin in your garage.
This begs the question ? what is it that defines brand staying power in this way" In all of these cases, innovation, reliability, consistency, and development over the years have helped them remain pressing and interesting, those worth remembering.
But are there other components to brand staying power" Could a small or mid-sized firm, without the chance of dominating and shifting the market completely, use such branding"
In this post, we?ll discuss some of the fundamental pillars necessary to achieve that outcome. Without further ado, please consider:
Deliberate Convenience
If you make someone?s life easier, they?re likely to remember that and return to you, even subconsciously. We?ve all set personal preferences that help our day-to-day shopping or service use become easier to deal with, b...
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