Verdy and Swatch Is an Artistic Collaboration Made in Watchmaking Heaven
Swatch marks return to the Biennale Arte 2024 art exhibition with a highly anticipated collaboration with Japan?s famed Vick and Verdy.
The post Verdy and Swatch Is an Artistic Collaboration Made in Watchmaking Heaven appeared first on LUXUO.
Meet Vick, the creative exponent and brainchild of one of Japan?s most recognised artists, VERDY. The panda-rabbit, which embodies positivity, peace, longevity and abundance, has graced some of the most talked-about collaborations and has only ever appeared in black and white until now. Enfant terrible of Swiss watchmaking and one of the biggest patrons of the art world, Swatch, returns as the main partner of the prestigious Biennale Arte 2024 art exhibition and roped in the Vick and Verdy for this momentous occasion.
Towering 4m tall at the Giardini, the larger-than-life Vick Bronze by Verdy art installation makes its debut in a new bronze colour palette. While Verdy has rendered Vick in several tongue-in-cheek facial and body expressions, the art installation follows that of Verdy?s All Gone publication and serves as a poignant reminder of the significance of embracing playfulness, even within adult settings.Â
VICK BRONZE BY VERDY
Accompanying the art installation launch is a series of watches bearing Verdy?s artistic touches paired with Swatch?s palette of colours and fun. The headlining piece is the 34mm Swatch GENT, mimicking the colours of Vick Bronze by Verdy. A pop of colour has been added ...
The post Verdy and Swatch Is an Artistic Collaboration Made in Watchmaking Heaven appeared first on LUXUO.
Meet Vick, the creative exponent and brainchild of one of Japan?s most recognised artists, VERDY. The panda-rabbit, which embodies positivity, peace, longevity and abundance, has graced some of the most talked-about collaborations and has only ever appeared in black and white until now. Enfant terrible of Swiss watchmaking and one of the biggest patrons of the art world, Swatch, returns as the main partner of the prestigious Biennale Arte 2024 art exhibition and roped in the Vick and Verdy for this momentous occasion.
Towering 4m tall at the Giardini, the larger-than-life Vick Bronze by Verdy art installation makes its debut in a new bronze colour palette. While Verdy has rendered Vick in several tongue-in-cheek facial and body expressions, the art installation follows that of Verdy?s All Gone publication and serves as a poignant reminder of the significance of embracing playfulness, even within adult settings.Â
VICK BRONZE BY VERDY
Accompanying the art installation launch is a series of watches bearing Verdy?s artistic touches paired with Swatch?s palette of colours and fun. The headlining piece is the 34mm Swatch GENT, mimicking the colours of Vick Bronze by Verdy. A pop of colour has been added ...
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