The Rise of Asian Brand Ambassadors
Asia is on the rise, no doubts about it, and luxury brands are banking on this rise to garner greater attention to their brands through appointing more Asians to be their ambassadors.
The post The Rise of Asian Brand Ambassadors appeared first on LUXUO.
Just close to two decades ago, it would be absurd to think that Asia would become an economic superpower, let alone having Asian brand ambassadors fronting a campaign. The Western countries have been leading the way ever since the end of the Cold War and the dissolution of the USSR in the 90s signalled the start of a golden age era for the United States (US) and its allies. Aside from the ideological success of liberalism over communism, on the economic front, the westerners have too become the major spenders.
In order to chase money and keep revenues streaming in, companies have to appeal to their main group of consumers who are predominantly living in the US and Europe. The Asian market was not the main source of income for most companies and thus, it was accorded a lower priority. Advertising and communications also heavily centred on catering to the western market; there was a lack of diversity in the representation of the brands. With the economies in Asia on a trajectory of growth, the spotlight begins to shift and increasingly, it is becoming a vital market not to be missed.
Is it time, yet again, for an Asian century" Illustrations by Eric Chow
As we move into the ?Asian Century?, or should we s...
The post The Rise of Asian Brand Ambassadors appeared first on LUXUO.
Just close to two decades ago, it would be absurd to think that Asia would become an economic superpower, let alone having Asian brand ambassadors fronting a campaign. The Western countries have been leading the way ever since the end of the Cold War and the dissolution of the USSR in the 90s signalled the start of a golden age era for the United States (US) and its allies. Aside from the ideological success of liberalism over communism, on the economic front, the westerners have too become the major spenders.
In order to chase money and keep revenues streaming in, companies have to appeal to their main group of consumers who are predominantly living in the US and Europe. The Asian market was not the main source of income for most companies and thus, it was accorded a lower priority. Advertising and communications also heavily centred on catering to the western market; there was a lack of diversity in the representation of the brands. With the economies in Asia on a trajectory of growth, the spotlight begins to shift and increasingly, it is becoming a vital market not to be missed.
Is it time, yet again, for an Asian century" Illustrations by Eric Chow
As we move into the ?Asian Century?, or should we s...
-------------------------------- |
|
Riva?s Stunning 82? Diva ? the Latest Flybridge Yacht
06-05-2024 04:05 - (
luxury )
Gold Luxury Watches Are the Ultimate Midas Touch of Timepieces
06-05-2024 04:05 - (
luxury )