The Man Behind the ?Maverick? of Richemont Group
Roger Dubuis Chief Marketing Officer Sadry Keiser digs into the story of the Excalibur Spider Flyback Chronograph while explaining how to introduce the brand to people who are entirely new to the world of watches.
The post The Man Behind the “Maverick” of Richemont Group appeared first on LUXUO.
Roger Dubuis Chief Marketing Officer Sadry Keiser
Sadry Keiser has one of the most unusually authored biographies of any watch industry executive. To be fair, the Chief Marketing Officer of Roger Dubuis probably shares this feature with some of his colleagues because it is so very Roger Dubuis. The company calls itself the ?bad boy of the Geneva watch industry,? and it is not difficult to see why. Just look at the watches, and Keiser?s official portrait. In Keiser?s own official biography, which goes out to anyone who interviews him, Roger Dubuis is also described as the Richemont Group?s ?maverick? while Keiser is described as a man with an ?unexplained attraction to watchmaking.? Keiser himself described Roger Dubuis as the ?wild child? of Richemont in an interview with the retailer Watches of Switzerland in the UK. Well, the watches certainly raise the decibel level, sometimes quite literally.
The Excalibur Blacklight Spin-Stone Monobalancier showcases the brand’s contemporary skeletonising chops
If your first encounter with Roger Dubuis is at a watch fair, such as Watches and Wonders Geneva, you might actually discover the brand when you hear a racket...
The post The Man Behind the “Maverick” of Richemont Group appeared first on LUXUO.
Roger Dubuis Chief Marketing Officer Sadry Keiser
Sadry Keiser has one of the most unusually authored biographies of any watch industry executive. To be fair, the Chief Marketing Officer of Roger Dubuis probably shares this feature with some of his colleagues because it is so very Roger Dubuis. The company calls itself the ?bad boy of the Geneva watch industry,? and it is not difficult to see why. Just look at the watches, and Keiser?s official portrait. In Keiser?s own official biography, which goes out to anyone who interviews him, Roger Dubuis is also described as the Richemont Group?s ?maverick? while Keiser is described as a man with an ?unexplained attraction to watchmaking.? Keiser himself described Roger Dubuis as the ?wild child? of Richemont in an interview with the retailer Watches of Switzerland in the UK. Well, the watches certainly raise the decibel level, sometimes quite literally.
The Excalibur Blacklight Spin-Stone Monobalancier showcases the brand’s contemporary skeletonising chops
If your first encounter with Roger Dubuis is at a watch fair, such as Watches and Wonders Geneva, you might actually discover the brand when you hear a racket...
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