The Longines Spirit ? A Pioneer Generation
Longines introduces the entirely new Spirit collection for 2020, which is a significant milestone for the 188th birthday of the company
The post The Longines Spirit ? A Pioneer Generation appeared first on LUXUO.
When humans lived in a mechanised transport at 1,800 metres above the ground, technology was not our only assurance. In this pioneering era of the early 20th century, you needed a measure of faith and lots of courage. And yes, pilots virtually lived on their planes because it used to take days to cross the Pacific Ocean, for example. Even the Atlantic crossing of horological icon Charles Lindbergh in 1927 took 33 hours. Speaking of which, this story requires clarity. This is not about the Avigation watches nor the Lindbergh and Weems models. Indeed, it is not about historic aviation and pilot?s watches at all. That is not to say there are not threads connecting the Spirit watches with Longines? existing aviation models. However, the Spirit collection is entirely new and something extraordinary like this needs a bit of space to breathe. In itself, this requires an explanation but when we heard that there would be a totally new collection from Longines this year, we knew we had to have it for the cover, and get some comments from the top brass at the company. Back in issue #48, we wrote that Longines is at the forefront of vintage renaissance, and had been since the Legend Diver of 2007. Certainly, no Swiss brand has demonstrated command over its own history quite as...
The post The Longines Spirit ? A Pioneer Generation appeared first on LUXUO.
When humans lived in a mechanised transport at 1,800 metres above the ground, technology was not our only assurance. In this pioneering era of the early 20th century, you needed a measure of faith and lots of courage. And yes, pilots virtually lived on their planes because it used to take days to cross the Pacific Ocean, for example. Even the Atlantic crossing of horological icon Charles Lindbergh in 1927 took 33 hours. Speaking of which, this story requires clarity. This is not about the Avigation watches nor the Lindbergh and Weems models. Indeed, it is not about historic aviation and pilot?s watches at all. That is not to say there are not threads connecting the Spirit watches with Longines? existing aviation models. However, the Spirit collection is entirely new and something extraordinary like this needs a bit of space to breathe. In itself, this requires an explanation but when we heard that there would be a totally new collection from Longines this year, we knew we had to have it for the cover, and get some comments from the top brass at the company. Back in issue #48, we wrote that Longines is at the forefront of vintage renaissance, and had been since the Legend Diver of 2007. Certainly, no Swiss brand has demonstrated command over its own history quite as...
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