The Importance of a Brand?s Archive
Showcasing archival pieces today becomes engaging as many can visually connect to the way people see archival garments while brands can curate the future of fashion.
The post The Importance of a Brand?s Archive appeared first on LUXUO.
Image: Versace Archives
In fashion, one day you are in, the next you are out and sometimes you might also make a comeback. Fashion archives tell the history of a brand and are often a reference for future designers to call back the brand?s identity and create updated versions of the pieces.
Dior Archive Exhibition. Image: World Architecture Community
Ongoing movement to match modern relevance in fashion
Luxury fashion brands have established various uses for archival fashion pieces. They were mostly stored away for safekeeping; brands like Dior kept their archival garments starting from the 1980s in dress storage. The Parisian brand utilised the archive as a resource for the design department and a space for educational purposes for internal staff, high-profile clients and fashion students. Maria Grazia Chiuri, creative director of Dior’s womenswear, has always immersed herself into the house?s archive for reference, aiming to recreate a modern Dior silhouette while sticking to the brand?s roots. By being relevant to the times, a renewed look from past collections allows fashion houses to showcase their rich history in fashion.
View this post on Instagram A post shared by Louis Vuitton (@louisvuitton)
...
The post The Importance of a Brand?s Archive appeared first on LUXUO.
Image: Versace Archives
In fashion, one day you are in, the next you are out and sometimes you might also make a comeback. Fashion archives tell the history of a brand and are often a reference for future designers to call back the brand?s identity and create updated versions of the pieces.
Dior Archive Exhibition. Image: World Architecture Community
Ongoing movement to match modern relevance in fashion
Luxury fashion brands have established various uses for archival fashion pieces. They were mostly stored away for safekeeping; brands like Dior kept their archival garments starting from the 1980s in dress storage. The Parisian brand utilised the archive as a resource for the design department and a space for educational purposes for internal staff, high-profile clients and fashion students. Maria Grazia Chiuri, creative director of Dior’s womenswear, has always immersed herself into the house?s archive for reference, aiming to recreate a modern Dior silhouette while sticking to the brand?s roots. By being relevant to the times, a renewed look from past collections allows fashion houses to showcase their rich history in fashion.
View this post on Instagram A post shared by Louis Vuitton (@louisvuitton)
...
-------------------------------- |
|
SpringVillas Provides Luxury Holiday Homes in Portugal?s Algarve
07-05-2024 04:04 - (
luxury )
Putrajaya Marriott Hotel Understands How to Deliver Luxury & VIP Services
07-05-2024 04:04 - (
luxury )