Reimagining pre-mechanized workwear for a post-mechanized consumer, Dolce & Gabbana?s latest Fall 2020 ready-to-wear Menswear collection explores the dignity of labor, value of craft and the preciousness of generational skills.
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Dubbed ?The masters of art?, Dolce & Gabbana?s latest Fall 2020 ready-to-wear Menswear collection explores the dignity of labor, value of craft and the preciousness of generational skills. Featuring a slew tailors, knitters, and shoemakers from the Maison?s team of staff, the show welcomed an array of fresh faced online ?influencers? including vlogger Margot Lee, and TikTok stars, Gianmarco Rottaro, Marta Losito, Marco Cellucci, and the Baker brothers, to its front row. The Dolce & Gabbana Fall 2020 Collection Honors The Masters of Art at Milan Fashion Week

Capitalizing off Generation Z?s growing buying power, and technological influence, luxury retailers beyond Dolce & Gabbana, such as Chanel and Prada have since adapted their traditional marketing strategies toward the burgeoning, new youth-dominated ecosystem, known as social media. Through recruiting a younger generation of content creators and leveraging off their millions of followers, fashion companies are thus better able to ?go viral? ? reaching a boarder audience, with an increased authenticity and relevancy.

?If any fashion brand wants their ...