TAG Heuer and Porsche Bind Carrera Heritage
New for 2021, the TAG Heuer Carrera Porsche Chronograph represents the start line of an important brand partnership.
The post TAG Heuer and Porsche Bind Carrera Heritage appeared first on LUXUO.
Swiss watchmaker and German sportscar behemoth Porsche announced a partnership yesterday that was decades in the making. If you know anything about these brands, then you will probably know that both have icons called the Carrera. Watch and car enthusiasts have been hankering for the two Carrera worlds to meet, and they got their wish with the TAG Heuer Carrera Porsche Chronograph. This new watch, the first 2021 model from TAG Heuer, is only the first step in what the brands say will be a long-term affair. Before we get into the details on the watch, you should first know that this model maintains the heart and soul of the Carrera sports chronograph models launched last year. That of course means that the Heuer 02 Automatic movement is the engine of time here. Back to this historic partnership for a moment? You may well have thought that TAG Heuer and Porsche have been in cahoots forever, but you would be mistaken. TAG Heuer CEO Fredreric Arnault and Porsche AG Executive Board Member Detlev von Platen shared a digital launch for the partnership, and noted that this is all new ground for both brands. However, they did note that the two brands have been doing a bit of a space-time tango for a good part of their history in the 20th century. Well, perhaps the more apt analogy would be t...
The post TAG Heuer and Porsche Bind Carrera Heritage appeared first on LUXUO.
Swiss watchmaker and German sportscar behemoth Porsche announced a partnership yesterday that was decades in the making. If you know anything about these brands, then you will probably know that both have icons called the Carrera. Watch and car enthusiasts have been hankering for the two Carrera worlds to meet, and they got their wish with the TAG Heuer Carrera Porsche Chronograph. This new watch, the first 2021 model from TAG Heuer, is only the first step in what the brands say will be a long-term affair. Before we get into the details on the watch, you should first know that this model maintains the heart and soul of the Carrera sports chronograph models launched last year. That of course means that the Heuer 02 Automatic movement is the engine of time here. Back to this historic partnership for a moment? You may well have thought that TAG Heuer and Porsche have been in cahoots forever, but you would be mistaken. TAG Heuer CEO Fredreric Arnault and Porsche AG Executive Board Member Detlev von Platen shared a digital launch for the partnership, and noted that this is all new ground for both brands. However, they did note that the two brands have been doing a bit of a space-time tango for a good part of their history in the 20th century. Well, perhaps the more apt analogy would be t...
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