Sunseeker CEO Andrea Frabetti Expands and Upgrades Product Range
Announced as Sunseeker CEO last June, Italian Andrea Frabetti has launched an aggressive plan to double the product range within three years.
The post Sunseeker CEO Andrea Frabetti Expands and Upgrades Product Range appeared first on LUXUO.
When you joined Sunseeker in January 2019, you said you?d always thought of it as a strong brand, renowned for innovation. Now that you?re also CEO, has your first year with the company been as expected"
Overall, the answer is yes. We have so many skilled, highly professional staff in all our departments and offices, so it has been a fantastic time for me.
Frabetti was named CTO of Sunseeker in January 2019, then CEO in June
Unfortunately, Robert [Braithwaite] is no longer with us and John [Braithwaite] had just retired when I joined the company, so I found the company quite … relaxed. But it had a huge amount of expertise and experience among the staff, and huge production capacity and capability. I think my predecessors as CEO were not so focused on product and product innovation, but we are in the nautical industry and we know it?s all about product. Nobody needs a yacht. If we deliver a message that is attractive, they will come on board.
What did you change when you arrived as Chief Technical Officer and what did you then focus on when you became CEO"
When I arrived, my initial role was to analyse the situation, the positioning, the market, because I was familiar working for Ferretti Group?s Product Strategic Commit...
The post Sunseeker CEO Andrea Frabetti Expands and Upgrades Product Range appeared first on LUXUO.
When you joined Sunseeker in January 2019, you said you?d always thought of it as a strong brand, renowned for innovation. Now that you?re also CEO, has your first year with the company been as expected"
Overall, the answer is yes. We have so many skilled, highly professional staff in all our departments and offices, so it has been a fantastic time for me.
Frabetti was named CTO of Sunseeker in January 2019, then CEO in June
Unfortunately, Robert [Braithwaite] is no longer with us and John [Braithwaite] had just retired when I joined the company, so I found the company quite … relaxed. But it had a huge amount of expertise and experience among the staff, and huge production capacity and capability. I think my predecessors as CEO were not so focused on product and product innovation, but we are in the nautical industry and we know it?s all about product. Nobody needs a yacht. If we deliver a message that is attractive, they will come on board.
What did you change when you arrived as Chief Technical Officer and what did you then focus on when you became CEO"
When I arrived, my initial role was to analyse the situation, the positioning, the market, because I was familiar working for Ferretti Group?s Product Strategic Commit...
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