Launched in 2019, the Perpetual Planet Initiative is part of Rolex?s commitment to increase our understanding of the Earth and develop solutions to its environmental challenges.
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Dr Baker Perry, adjusts the Tupugatito Bajo weather station.

Rolex has been inextricably linked to the exploration of our planet?s most remote environments since its founding. Since the 1930s, the manufacture has been making rugged and reliable timepieces for explorers looking to venture to Earth?s highest peaks and its deepest depths, using the natural environment as a ?living laboratory? to test his watches. Fast forward to our current century however and Rolex?s priorities have shifted. The 21st century revealed a whole host of environmental challenges faced by communities the world over. Rolex therefore launched the Perpetual Planet initiative in 2019, working with National Geographic to support exploration and research aimed at gaining a better understanding of our planet, and how we can safeguard it for future generations.
Of Partnership and Exploration

In 1954, Rolex and the National Geographic Society entered into a partnership, fuelled by a spirit of exploration and discovery. Since then, the two entities have been involved in several expeditions around the world, supporting explorers as they sought to uncover Earth?s secrets.

At 5,660 metres, the Tupungatito Volcano is...