Rolex and its Perpetual Links to Cinematic Masterpieces
Rolex has had a long history with film, from its appearance on the wrists of iconic actors, to its current relationship with the Academy of Motion Picture Arts and Sciences.
The post Rolex and its Perpetual Links to Cinematic Masterpieces appeared first on LUXUO.
What do the skilled watchmakers at Rolex and the Academy Awards (also known as the Oscars) have in common" According to the watch manufacture, it?s the celebration of innovations and creation of masterpieces. Rolex recently released a film for the Oscars which highlighted the similarities between the craft of watchmaking and filmmaking. Given their historical pursuits of excellence, it is little surprise that the two entities have entered a partnership to promote their respective arts.
A Spontaneous Ignition
The watch manufacture?s relationship with film had a spontaneous start, beginning with their appearance on the wrists of some of modern cinema?s first stars. Soon, these watches began to appear on-screen as well. To quote a few notable examples, Marlon Brando wore a Rolex when he played Colonel Kurtz in Apocalypse Now,Bill Paxton had one when playing Treasure Hunter, Brock Lovett, in Titanic, and so did Paul Newman as Fast Eddie Felson in The Colour of Money.
These watches appeared long before Rolex entered any film partnership or sponsorship deals. Yet, actors and directors recognised the ideals that Rolex stood for and the qualities they exuded. Actors chose to wear their timepieces because t...
The post Rolex and its Perpetual Links to Cinematic Masterpieces appeared first on LUXUO.
What do the skilled watchmakers at Rolex and the Academy Awards (also known as the Oscars) have in common" According to the watch manufacture, it?s the celebration of innovations and creation of masterpieces. Rolex recently released a film for the Oscars which highlighted the similarities between the craft of watchmaking and filmmaking. Given their historical pursuits of excellence, it is little surprise that the two entities have entered a partnership to promote their respective arts.
A Spontaneous Ignition
The watch manufacture?s relationship with film had a spontaneous start, beginning with their appearance on the wrists of some of modern cinema?s first stars. Soon, these watches began to appear on-screen as well. To quote a few notable examples, Marlon Brando wore a Rolex when he played Colonel Kurtz in Apocalypse Now,Bill Paxton had one when playing Treasure Hunter, Brock Lovett, in Titanic, and so did Paul Newman as Fast Eddie Felson in The Colour of Money.
These watches appeared long before Rolex entered any film partnership or sponsorship deals. Yet, actors and directors recognised the ideals that Rolex stood for and the qualities they exuded. Actors chose to wear their timepieces because t...
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