Parmigiani?s New CEO: Why Restoration Is A Black Belt Skill
Former Bvlgari head Guido Terreni talks to us about love, his plans for Parmigiani Fleurier, and why restoration is an enviable skill.
The post Parmigiani’s New CEO: Why Restoration Is A Black Belt Skill appeared first on LUXUO.
Guido Terreni does not believe in love at first sight. He spent 20 years cultivating a yen for timepieces at Bvlgari, where he was president of the watchmaking division from 2010. When asked about the moment he fell in love with timepieces ? it is a must when you stay in the trade for anything close to 20 years ? his response is one of impressive candour, and confidence. Plenty of storytellers in watchmaking, and Terreni is a true believer in the power of stories, would seize the opportunity to wax lyrical about some fateful conjunction of the stars that would eventually relate to their most recent chapter at brand X, Y or Z. Not Terreni though.
It is still chilly in Switzerland when we commenced our conversation about Parmigiani Fleurier, where Terreni has taken over as CEO from Davide Traxler. Of course, our chat was digitally enabled, for which we are thankful. Connecting directly with watchmakers and watchmaking executives is deeply important to us ? video also allows us to use more of our senses to build a story. The connection that brought Terreni to Switzerland ? he is a native of Milan, Italy, and graduated in Economics at the Luigi Bocconi University in that city ? happened to be love, but not of watches.
Terreni quit his job...
The post Parmigiani’s New CEO: Why Restoration Is A Black Belt Skill appeared first on LUXUO.
Guido Terreni does not believe in love at first sight. He spent 20 years cultivating a yen for timepieces at Bvlgari, where he was president of the watchmaking division from 2010. When asked about the moment he fell in love with timepieces ? it is a must when you stay in the trade for anything close to 20 years ? his response is one of impressive candour, and confidence. Plenty of storytellers in watchmaking, and Terreni is a true believer in the power of stories, would seize the opportunity to wax lyrical about some fateful conjunction of the stars that would eventually relate to their most recent chapter at brand X, Y or Z. Not Terreni though.
It is still chilly in Switzerland when we commenced our conversation about Parmigiani Fleurier, where Terreni has taken over as CEO from Davide Traxler. Of course, our chat was digitally enabled, for which we are thankful. Connecting directly with watchmakers and watchmaking executives is deeply important to us ? video also allows us to use more of our senses to build a story. The connection that brought Terreni to Switzerland ? he is a native of Milan, Italy, and graduated in Economics at the Luigi Bocconi University in that city ? happened to be love, but not of watches.
Terreni quit his job...
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