Panerai?s Foray into Web3 Marks A New Era for Watch Brands
Enriching a consumer?s experience is paramount and Panerai does so by merging the virtual with the digital.
The post Panerai?s Foray into Web3 Marks A New Era for Watch Brands appeared first on LUXUO.
Earlier in March, Florence-based watch manufacture Panerai announced its entrance into Web3. The watchmaker has partnered with leading NFT platform Arianee to enhance consumers? journey in the digital world. The latest luxe timepiece to accompany Panerai?s new venture is the Radiomir Eilean Experience Edition. A total of only 50 pieces are available, and collectors looking to buy this limited edition model will also get a yacht trip along the Amalfi Coast and a unique corresponding NFT.
The luxury watch industry has been keeping up with the development surrounding Web3 and its associated assets like the metaverse and NFTs. Intending to deepen relationships with its clients, several watch brands have initiated new projects to improve the overall experiential experience. For Panerai, using NFT allows buyers to own a one-of-a-kind artwork produced exclusively for the Radiomir Eilean Experience Edition. This set of 50 Genesis NFTs was designed by Skygolpe, a widely acclaimed multidisciplinary Italian artist.
READ MORE: Panerai Luminor Meets Chrono
?The 50 Genesis NFTs offer exclusive content regarding details of the Radiomir Eilean Experience Edition watch, combined with a sailing journey along the Amalfi Coast aboard the Eilean,? said the brand. After the sailing ...
The post Panerai?s Foray into Web3 Marks A New Era for Watch Brands appeared first on LUXUO.
Earlier in March, Florence-based watch manufacture Panerai announced its entrance into Web3. The watchmaker has partnered with leading NFT platform Arianee to enhance consumers? journey in the digital world. The latest luxe timepiece to accompany Panerai?s new venture is the Radiomir Eilean Experience Edition. A total of only 50 pieces are available, and collectors looking to buy this limited edition model will also get a yacht trip along the Amalfi Coast and a unique corresponding NFT.
The luxury watch industry has been keeping up with the development surrounding Web3 and its associated assets like the metaverse and NFTs. Intending to deepen relationships with its clients, several watch brands have initiated new projects to improve the overall experiential experience. For Panerai, using NFT allows buyers to own a one-of-a-kind artwork produced exclusively for the Radiomir Eilean Experience Edition. This set of 50 Genesis NFTs was designed by Skygolpe, a widely acclaimed multidisciplinary Italian artist.
READ MORE: Panerai Luminor Meets Chrono
?The 50 Genesis NFTs offer exclusive content regarding details of the Radiomir Eilean Experience Edition watch, combined with a sailing journey along the Amalfi Coast aboard the Eilean,? said the brand. After the sailing ...
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