Panerai COO: Sustainability, Market Demand and Unexpected Watches
Jerome Cavadini discusses Panerai's dedication to sustainability, reacting to customer feedback, and producing unexpected watches.
The post Panerai COO: Sustainability, Market Demand and Unexpected Watches appeared first on LUXUO.
Panerai manufacture in Neuchâtel. Image: Panerai
Those who consume watch-related content voraciously will recognise most of the names that get cited in various stories. Panerai CEO Jean-Marc Pontroue, for example, will be familiar to not only you, dear reader, but also the Paneristi of course. He will also be quite well-known to Roger Dubuis collectors and probably Montblanc aficionados too. This is a phenomenon not limited to the C-suite, with some brands using the same product presenters year after year. So when Panerai offered us the chance to interview Chief Operating Office Jerome Cavadini, a man I have not personally met or interacted with, and whom we have never featured in WOW (in the last six years at least), we just had to say yes. One of the nice things about our Zoom era is that we get to meet all manner of people who were previously inaccessible. As a 25-year veteran of the watch trade (11 of those years have been at Panerai), the fact that Cavadini had not taken the spotlight before was unusual. This is perhaps best explained by Panerai?s stance during Angelo Bonatti?s tenure as CEO, when only he faced the press. I recall many a time that we wanted to feature someone at the brand, but there is only one CEO and many who crave an aud...
The post Panerai COO: Sustainability, Market Demand and Unexpected Watches appeared first on LUXUO.
Panerai manufacture in Neuchâtel. Image: Panerai
Those who consume watch-related content voraciously will recognise most of the names that get cited in various stories. Panerai CEO Jean-Marc Pontroue, for example, will be familiar to not only you, dear reader, but also the Paneristi of course. He will also be quite well-known to Roger Dubuis collectors and probably Montblanc aficionados too. This is a phenomenon not limited to the C-suite, with some brands using the same product presenters year after year. So when Panerai offered us the chance to interview Chief Operating Office Jerome Cavadini, a man I have not personally met or interacted with, and whom we have never featured in WOW (in the last six years at least), we just had to say yes. One of the nice things about our Zoom era is that we get to meet all manner of people who were previously inaccessible. As a 25-year veteran of the watch trade (11 of those years have been at Panerai), the fact that Cavadini had not taken the spotlight before was unusual. This is perhaps best explained by Panerai?s stance during Angelo Bonatti?s tenure as CEO, when only he faced the press. I recall many a time that we wanted to feature someone at the brand, but there is only one CEO and many who crave an aud...
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