On Newsstands: WOW Autumn 2022
The editorial team hunts for true innovation and fair value in watchmaking.
The post On Newsstands: WOW Autumn 2022 appeared first on LUXUO.
Innovation and fair value in watchmaking come in for scrutiny in the latest issue of WOW. Informed by the most recent watch fairs, the editorial team investigates which of the 2022 novelties features the most interesting watchmaking technology, and which watches and brands have gotten it right over the last decade.
Having said that, the act of creating new things is often about reinvention, with some additions and omissions. Now that our long-running series on escapements has come to a close, this seemed like the best moment to explore the outer limits of traditional watchmaking. Watches and Wonders Geneva had presented a showcase of innovation called LAB at the fair; the pandemic had forced many brands to lean into e-commerce; and there is plenty of new thinking around the idea of timepieces.
While you might think it is simply too much for one issue, you could also argue that there is no real innovation to get into. If nothing else, we hope this issue disabuses you of the latter notion. Innovation is, of course, relative, and it is quite clear that watch brands want to make better watches, even if they do not go about trying to beat the accuracy of quartz, although Guy Bove did remind us that TAG Heuer is far from quiet on this front. In any case, innovation means a variety of different things, all of which pu...
The post On Newsstands: WOW Autumn 2022 appeared first on LUXUO.
Innovation and fair value in watchmaking come in for scrutiny in the latest issue of WOW. Informed by the most recent watch fairs, the editorial team investigates which of the 2022 novelties features the most interesting watchmaking technology, and which watches and brands have gotten it right over the last decade.
Having said that, the act of creating new things is often about reinvention, with some additions and omissions. Now that our long-running series on escapements has come to a close, this seemed like the best moment to explore the outer limits of traditional watchmaking. Watches and Wonders Geneva had presented a showcase of innovation called LAB at the fair; the pandemic had forced many brands to lean into e-commerce; and there is plenty of new thinking around the idea of timepieces.
While you might think it is simply too much for one issue, you could also argue that there is no real innovation to get into. If nothing else, we hope this issue disabuses you of the latter notion. Innovation is, of course, relative, and it is quite clear that watch brands want to make better watches, even if they do not go about trying to beat the accuracy of quartz, although Guy Bove did remind us that TAG Heuer is far from quiet on this front. In any case, innovation means a variety of different things, all of which pu...
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