Of Fair Trade and Alcohol - fashion beauty deco Blogs

Of Fair Trade and Alcohol

Nothing feels better than a drink at the end of a hard week of work. Except a Fair Trade certified one.
The post Of Fair Trade and Alcohol appeared first on LUXUO.

Image Credit: Courtesy of FAIR Drinks

We?ve talked a lot about the new generation of socially aware consumers and their greater demand for transparency and social responsibility, so this concept probably needs no introduction. As a result of the increased awareness of global issues, Fair Trade certified products are gaining in popularity amongst contemporary buyers looking to support ethical businesses. While the term Fair Trade conjures images of small batch coffee beans, tea leaves, or chocolate, a large variety of products and business can be Fair Trade-certified, including alcoholic beverages. Here?s a look at the Fair Trade movement and its relation to alcohol.
Before we go any further, we have to ask ourselves, what exactly is Fair Trade" Simply put, it is ?when producers in developing countries are paid a fair price for their work, by companies in developed countries,? according to the definition on Traidcraft?s website. While Fair Trade organisations (FTOs) and certification only emerged in the 1980s, its ideas go as far back as the 1940s. According to the World Fair Trade Organisation (WFTO) it began in the United States when a business called Ten Thousand Villages started purchasing needlework from small Puerto Rican artisans in 1946 and sold them back in the US. As years went by, the idea of ...
Source: luxuo
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