As luxury fashion faces the growing pressure of reducing the industry's environmental impacts, sustainable tech start-ups are seeing a rise in interest from fashion conglomerates and brands alike.
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Image: Stella McCartney

Luxury is not traditionally associated with sustainability; so much so that the two concepts are perceived as oxymoronic. A decade ago, luxury and sustainability appeared to be conflicting topics due to their opposite nature. While luxury is related to an excessive, exclusive, and prestigious lifestyle; sustainability is connected to a frugal lifestyle aimed at reducing, protecting, and respecting the planet’s finite resources. Therefore, sustainability issues were ? more often than not ? overlooked in the luxury industry. What we don’t realise is that sustainability is embedded into luxury’s DNA. Rarity in the luxury market is linked to the use of rare resources such as skins, leathers, and pearls that depend on environmental sustainability in terms of the preservation of natural resources. On this basis, luxury depends on sustainability, and at the same time, sustainability finds in luxury a potential ally.
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The Venture Into Sustainability Start-Ups

Image: Stella McCartney

“It’s all about sustainable solutions,” said designer Stella McCar...