Luxury Beauty Collections and the Importance of Colour Branding
Luxury brands are following the trend of owning colours and shades to further enhance their visual identity to make the brand synonymous with the brand.
The post Luxury Beauty Collections and the Importance of Colour Branding appeared first on LUXUO.
Image: Hermès
Pantone 1837. Pantone 186C. Pantone 1448. These labels may seem unfamiliar, but you’ll be surprised to find out you’re actually more acquainted with the colours these numbers represent than you realise ? that’s because they’ve been patented by some of the fashion industry’s biggest brands. Think Tiffany’s iconic blue shade (Pantone 1837), Valentino’s classic crimson (Pantone 186C) and Hermès’ luxurious orange (Pantone
For years, many of the world’s greatest luxury brands have each embraced a particular shade as a signature colour code. This hue is not only recurrently expressed throughout their runway shows but through every aspect of their brand’s visual identity. It increases brand recognition by 80 per cent and has the unique ability to communicate a feeling immediately. Whether it’s to signify elegance or preserve its history and heritage, it’s not difficult to see why brand’s choose to stick to one shade to help define themselves.
Especially in a time when digital media is on the rise, companies have more opportunities to get its signature colours in front of consumers and build the psychological bridge between hue ...
The post Luxury Beauty Collections and the Importance of Colour Branding appeared first on LUXUO.
Image: Hermès
Pantone 1837. Pantone 186C. Pantone 1448. These labels may seem unfamiliar, but you’ll be surprised to find out you’re actually more acquainted with the colours these numbers represent than you realise ? that’s because they’ve been patented by some of the fashion industry’s biggest brands. Think Tiffany’s iconic blue shade (Pantone 1837), Valentino’s classic crimson (Pantone 186C) and Hermès’ luxurious orange (Pantone
For years, many of the world’s greatest luxury brands have each embraced a particular shade as a signature colour code. This hue is not only recurrently expressed throughout their runway shows but through every aspect of their brand’s visual identity. It increases brand recognition by 80 per cent and has the unique ability to communicate a feeling immediately. Whether it’s to signify elegance or preserve its history and heritage, it’s not difficult to see why brand’s choose to stick to one shade to help define themselves.
Especially in a time when digital media is on the rise, companies have more opportunities to get its signature colours in front of consumers and build the psychological bridge between hue ...
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