In a world that's pretty much closed for more than a year, the yearning for physical activity has fuelled the demand for products such as sportswear and its related goods. Luxury brands are tapping into this desire and creating more collaborations with sportswear brands.
The post Louis Vuitton Makes a Bet in the Sporting World appeared first on LUXUO.

The world of sports has undoubtedly been a force to be reckoned with and its influence on luxury brands has reached an all time high when Louis Vuitton collaborated with Supreme back in 2017. Since then, it has paved the way for other partnerships between brands such as Prada x Adidas, Gucci x Northface, and Dior x Air Jordan?a trend that shows no sign of waning.

Looking back at the history of sportswear collaborations, the luxury industry has shown keen interest in capturing this segment of consumers who have a penchant for smartwear where functionality meets style. The result is the creation of the first sportswear collection by Yohji Yamamoto x Adidas in the early 2000s.
Louis Vuitton also has a spade of sports collaborations, such as producing trophy cases for the America?s Cup, the FIFA World Cup, the Rugby World Cup and the Roland-Garros tennis tournament. Apart from just physical sports, the French Maison has ventured into the world of e-sports, teaming up with the League of Legends in designing a state-of-the-art trophy case that reportedly took over 900 hours of work.

Last year, Louis Vuitton announced...