How Companies Use VIP Programmes To Reward Customer Loyalty
A robust rewards program allows your company to strengthen relationships with your top customers through increasing rewards, statuses, and perks.
The post How Companies Use VIP Programmes To Reward Customer Loyalty appeared first on LUXUO.
Image Credit: Unsplash
Many businesses now use VIP programmes and loyalty schemes to make their customers feel valued.
Loyal customers have been shown to spend 67% more on services and products than shoppers new to the brand.
64% of companies say that their loyalty programmes are the best way to interact with customers.Â
This article will look at some effective examples of loyalty schemes in action, and how they reward customer loyalty.
Starbucks
Starbucks was one of the first places to reward customer loyalty; Image Credit: Unsplash
The Starbuck Rewards scheme works on the basis of offering stars ? essentially points – to customers for every purchase they make. This star award system can be opted into via an app or online.
Starbucks were one of the first big companies to develop this kind of app-based loyalty scheme. They were certainly onto a big thing.
Loyal customers generate 40% of total revenue for the business. The loyalty program added 7% in sales in 2019.
Within the app, customers are rewarded for their stars with prizes and games ? such as double star days when purchases are worth twice as many stars. They also receive free drinks on their birthdays.
These kinds of rewards sho...
The post How Companies Use VIP Programmes To Reward Customer Loyalty appeared first on LUXUO.
Image Credit: Unsplash
Many businesses now use VIP programmes and loyalty schemes to make their customers feel valued.
Loyal customers have been shown to spend 67% more on services and products than shoppers new to the brand.
64% of companies say that their loyalty programmes are the best way to interact with customers.Â
This article will look at some effective examples of loyalty schemes in action, and how they reward customer loyalty.
Starbucks
Starbucks was one of the first places to reward customer loyalty; Image Credit: Unsplash
The Starbuck Rewards scheme works on the basis of offering stars ? essentially points – to customers for every purchase they make. This star award system can be opted into via an app or online.
Starbucks were one of the first big companies to develop this kind of app-based loyalty scheme. They were certainly onto a big thing.
Loyal customers generate 40% of total revenue for the business. The loyalty program added 7% in sales in 2019.
Within the app, customers are rewarded for their stars with prizes and games ? such as double star days when purchases are worth twice as many stars. They also receive free drinks on their birthdays.
These kinds of rewards sho...
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