Hermès Wins Lawsuit Against Mason Rothschild, Creator of MetaBirkins
The luxury Maison was compensated a total of US$133,000 for trademark infringement, brand dilution and cybersquatting.
The post Hermès Wins Lawsuit Against Mason Rothschild, Creator of MetaBirkins appeared first on LUXUO.
The maker of the iconic Birkin and Kelly bags, Hermès, has won the lawsuit against artist Mason Rothschild ? the creator of ?MetaBirkins?, a series of NFTs inspired by the Birkin bag. According to the verdict, after a nine-person jury in Manhattan deliberated it, the luxury bag maker will be awarded US$110,000 for trademark infringement and brand dilution, and US$23,000 in statutory damages for cybersquatting.
Hermès first issued a cease-and-desist letter to the artist in January last year and then subsequently entered a legal battle. The outcome, however, is more than just compensation of damages as it sets the precedence for future court rulings of how US intellectual property rights are applied to digital assets. With digitalisation becoming a strategic business component, many organisations are paying attention to this case to see how they can navigate through similar situations.
READ MORE: Hermès Considers Legal Actions Against Unsolicited Birkin Bag NFTs
In 2021, Rothschild debuted about 100 MetaBirkins NFTs in multiple colourways and styles. Prices for these digital assets ranged from hundreds of dollars up to hundreds of thousands, depending on the design. The series came about during the height of NFTs? sky-high popularity wh...
The post Hermès Wins Lawsuit Against Mason Rothschild, Creator of MetaBirkins appeared first on LUXUO.
The maker of the iconic Birkin and Kelly bags, Hermès, has won the lawsuit against artist Mason Rothschild ? the creator of ?MetaBirkins?, a series of NFTs inspired by the Birkin bag. According to the verdict, after a nine-person jury in Manhattan deliberated it, the luxury bag maker will be awarded US$110,000 for trademark infringement and brand dilution, and US$23,000 in statutory damages for cybersquatting.
Hermès first issued a cease-and-desist letter to the artist in January last year and then subsequently entered a legal battle. The outcome, however, is more than just compensation of damages as it sets the precedence for future court rulings of how US intellectual property rights are applied to digital assets. With digitalisation becoming a strategic business component, many organisations are paying attention to this case to see how they can navigate through similar situations.
READ MORE: Hermès Considers Legal Actions Against Unsolicited Birkin Bag NFTs
In 2021, Rothschild debuted about 100 MetaBirkins NFTs in multiple colourways and styles. Prices for these digital assets ranged from hundreds of dollars up to hundreds of thousands, depending on the design. The series came about during the height of NFTs? sky-high popularity wh...
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