Pledging to donate 0.5% of all animal-related advertorial spend towards the Lion's Share fund?s conservation efforts, Gucci lends its support in protecting the natural environment which has greatly inspired the brand's numerous collections and campaigns.
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Protecting the natural environment such that it flourishes through sustainable improvements which promote biodiversity and the welfare of all animals, whilst supporting local communities, research and conservation efforts and other wildlife partners ? The Lion?s Share is a magnanimous initiative by film score composer, Christopher Nelius and founder of Australian production company FINCH, Rob Galluzzo. Gucci Pledges To Protect Nature and Wildlife Through The Lion’s Share Fund

Co-founded and fully supported by the United Nations Development Programme, The Lion?s Share?s current key initiatives include protecting the remaining 4,000 wild tigers, safeguarding core jaguar populations, securing one million hectares of wilderness in perpetuity, combating illegal trade of ivory and rhino horns, and improving the welfare of over 200 million wild, abandoned and domestic animals worldwide.

Joining in recent support of the philanthropic cause is Italian luxury brand, Gucci, who has pledged to donate 0.5% of all animal-related supporting media and advertorial spend towards the fund?s conservation efforts.

Since th...