2021 is shaping up to be the year of unexpected collaborations, as Gucci and Microsoft Xbox tease a potential team-up.
The post Gucci and Xbox Rumoured to Be Collaborating appeared first on LUXUO.

Image: Matthew Haag

Joining the list of unexpected collabs, Microsoft Xbox and Gucci are potentially joining forces. Earlier in the week, both brands teased the collab through a Twitter interaction.

Rumours began after the official Xbox Twitter account had tweeted: “Saying ‘GG’ at the end of every game will never go out of fashion.” The tweet was seemingly referring to Gucci’s “GG” monogram logo, was then met with a tweet by the said fashion house: “We couldn’t agree more.”

We couldn?t agree more — gucci (@gucci) November 7, 2021
Other than the Twitter interaction, Matthew Haag, CEO of 100 Thieves, a gaming organisation, posted a picture of a leather tag attached to a GG monogram bag showing both the Microsoft Xbox and Gucci logos together. The close-up shot seems to resemble a suitcase.

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pic.twitter.com/bcdpZP5fhX— 100T Nadeshot (@Nadeshot) November 7, 2021

This isn’t the first time Gucci has had a fashion-gaming crossover. In 2020, the fashion house teamed up with Tennis Clash to design an in-game tennis court decked out in Gucci branding, as well as Gucci outfits for its characters. More recently, it has partnered with ...