Gucci and Facebook Cooperate Against Counterfeiting
The defendant used multiple Facebook and Instagram accounts to sell counterfeit Gucci products and avoid enforcement action.
The post Gucci and Facebook Cooperate Against Counterfeiting appeared first on LUXUO.
Gucci’s 2020 Menswear collection which is a ironic arrow to the counterfeit culture; Image Credit: Courtesy of Men’s Folio
The extended Covid-19 pandemic has forced many brands to close their physical boutiques to help curb the virus? spread. Online luxury retail has become the new normal as brands take their business to the internet. However, they aren?t the only ones transitioning. Counterfeiters have also taken to the internet, specifically the realm of e-commerce on social media platforms which have become more common in recent years. Because of this, clashes between luxury brands and counterfeiters have become more frequent. Luxury brands and online platforms are thus joining forces to combat the proliferation of fake goods on the internet.
Just last year, we saw examples of these initiatives from Amazon?s joint lawsuits with Valentino and Ferragamo. The most recent case is the suit filed by Gucci and Facebook against an unidentified individual who took to social media to sell counterfeit Gucci products. Reports found that the defendant allegedly made use of several accounts on Instagram and Facebook to develop their ?international online counterfeit business?. The multiple social media accounts were also used by the defendant to avoid enforceme...
The post Gucci and Facebook Cooperate Against Counterfeiting appeared first on LUXUO.
Gucci’s 2020 Menswear collection which is a ironic arrow to the counterfeit culture; Image Credit: Courtesy of Men’s Folio
The extended Covid-19 pandemic has forced many brands to close their physical boutiques to help curb the virus? spread. Online luxury retail has become the new normal as brands take their business to the internet. However, they aren?t the only ones transitioning. Counterfeiters have also taken to the internet, specifically the realm of e-commerce on social media platforms which have become more common in recent years. Because of this, clashes between luxury brands and counterfeiters have become more frequent. Luxury brands and online platforms are thus joining forces to combat the proliferation of fake goods on the internet.
Just last year, we saw examples of these initiatives from Amazon?s joint lawsuits with Valentino and Ferragamo. The most recent case is the suit filed by Gucci and Facebook against an unidentified individual who took to social media to sell counterfeit Gucci products. Reports found that the defendant allegedly made use of several accounts on Instagram and Facebook to develop their ?international online counterfeit business?. The multiple social media accounts were also used by the defendant to avoid enforceme...
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