The latest addition to the fashion-forward swimwear market is an Australian brand known for its playfulness.
The post Eubi Is the Australian Men?s Swimwear Brand Making a Splash in Singapore appeared first on LUXUO.

Australian brand Eubi dove head-first into the launch of its swimwear in the Lion City, celebrating with a pool party at Orchard?s hip Lloyd?s Inn, complete with a bar and the opportunity for its fashion-savvy guests to try on and purchase its coveted swim shorts.

The brand?s latest collection of bold, colourful, and fun prints reflects the laidback spirit and quirky sense of humour found in its homeland ? think subtle motifs of anchors, pineapples, or flamingos, in a range of hues, from varying shades of blue and charcoal to candyfloss pink and lemon yellow. 
Don?t let the sense of fun fool you, though; the swimwear has some seriously functional features, including flattering fits, four-way stretch for extra comfort, handy pockets, and extra support in the crotch area ? everything the brand?s founders felt was lacking in men?s swimwear when they started Eubi.

The brand?s playfulness is also reflected in the advertising for its latest collection too, which features a pool-party scene of a trio of men stripping down to their Eubi swim shorts, diving and dancing synchronized style, to the catchy refrain, ?You, you, you, you, you swim with Eubi?, which for Singaporean locals, translates to ?Eu-yong with Eubi.?

For its Singapore launch, Eubi also...