Will.i.am, the founding member of musical group, Black Eyed Peas, wants to reinvent your experience of wearing a face mask with his new high-tech mask called Xupermask.
The post Elevate Your Masking Experience With This New High-Tech Face Mask appeared first on LUXUO.

Image Credit: Xupermask

Starting from last year, the World Health Organisation encouraged the use of face masks as a preventive measure against Covid-19, it has now become synonymous with daily life with many governments making mask-wearing mandatory. If you are leaving your house, a face mask leaves with you just like your house keys. With this sudden surge in facial masks usage, factories are finding it difficult to keep up with the global demands and hence, the birth of masks made of cloths.
The fashion industry saw this as an opportunity for their brands to create a new category of accessories and jumped on the bandwagon. However, we should note that designer face masks, as a whole, is not a new phenomenon. For Louis Vuitton?s spring/summer 2008 collection by Marc Jacobs, the ex-creative director had supermodels such as Naomi Campbell, Stepanie Seymour and Natalia Vodianova don black lace LV face masks. More recently, pop superstar Billie Eilish made headlines for wearing an interlocked-G motif Gucci face mask. Apart from megabrands, smaller fashion labels have also debuted their own iterations or even offer tutorials on how to make a face mask at home, such as Collina Strada?s Hillary Taymour.

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