Dior?s Kim Jones teams up with eco-activist group Parley for a selection of unique, environmentally conscious beachwear, sustainably designed for adventure.
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Image: Brett Lloyd, Dior

Dior and Parley for the Oceans join hands in calling for change within the fashion industry through a sustainable collection of beachwear. Made from Parley Ocean Plastic, the Beachwear Capsule line was reimagined by Dior?s acclaimed artistic director Kim Jones and dropped on 14 April. Right on time for Earth Day on 22 April and exciting summer days ahead.

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Image: Brett Lloyd, DiorImage: Brett Lloyd, DiorImage: Brett Lloyd, Dior
Parley for the Oceans is a collaborative network addressing major ocean threats with its AIR Strategy: Avoid, Intercept, Redesign. The environmental organisation has previously worked with Adidas, artist Kenny Scharf and singer M.I.A. to raise awareness of ocean pollution.

This creative alliance with Dior translates the genuine intentions of the iconic French fashion house to move toward a more eco-innovative and sustainable future for fashion.

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Cyrill Gutsch, CEO and founder of Parley for the Oceans, explained that the creation of this first collection with the f...