NFTs are making their way into the world of high fashion, but are the use cases justified" And what would be a better way for luxury fashion to find its way into the digital realm"
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An NFT sneaker designed by digital design studio Rtfkt and Seattle-based teenage artist Fewocious

Even though shares in LVMH and other luxury brands soared during the pandemic (on the belief that the rich will still shop regardless of the economic situation), a discernible shift was observed in the shopping habits of the well-heeled. 

With shops and restaurants closed because of the coronavirus pandemic, showing off that latest ?it? bag purely on Instagram seemed like a pyrrhic victory. 
And not being able to see the look of jealousy in another fabulous friend?s face who failed to get their paws on this season?s couture felt somewhat inauthentic.

If the whole point of owning a piece of luxury is to show it off ? flaunt it cause you got it ? then the pandemic posed an entirely different set of challenges for the jet set and those who clothe and accessorise them. 

Sure, the very wealthy could continue to buy clothing, and in many cases did. 

But fatigue was noticed in the higher end of the fashion spectrum, particularly in couture, with the bulk of events happening virtually and via Zoom, shelling out for that ball gown seemed unnecessary. 

Zoom-fashion ...