Entering the luxury industry in the wake of the Global Financial Crisis, Chadi Nouri has paid her dues through the ranks at Cartier and Audemars Piguet and today she is an entrepreneur and consultant for the industry at yet another time of great economic uncertainty.
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Nouri is not a familiar name but when you are one of two Nouris, a pair of unforgettable sisters in leadership positions within a male dominated luxury watch industry, one inevitably remembers. Of Swiss-Italian and Iranian heritage, Chadi Nouri spent a few years with Cartier before joining Audemars Piguet, eventually becoming their Product Director. Her sister, Chabi, is the CEO of Piaget, the first woman CEO of a Richemont brand but the stratospheric career trajectories and accomplishments are where the similarities end. Taking a leap into the unknown, Chadi ventured outside the relative safety of large luxury conglomerates and into the cut-throat field of independent luxury retail. Entering the industry post-Global Financial Crisis in 2009, she has paid her dues in marketing with Avakian, a niche high jewellery brand and today she runs Chadi Luxury, a global e-commerce platform dedicated to vintage luxury goods, and rare objets d’art. Chadi also consults with various brands and suppliers across the luxury segment (not just fine watchmaking) where she advises the entire spectrum of...