Bottega Veneta?s Invisible Store in Shanghai Plaza 66 literally reflects its Brand values
Resonating strongly with millennials while remaining on brand, the design of Bottega Veneta's Invisible Store in Shanghai speaks volumes of the brand ethos in an era where many brands have been criticised for "tone deaf" marketing efforts.
The post Bottega Veneta’s Invisible Store in Shanghai Plaza 66 literally reflects its Brand values appeared first on LUXUO.
To celebrate the opening of The Invisible Store and the launch of the Pre Fall 2020 collection, Bottega Veneta hosted a party on July 3rd
Subverting the idea of perception, and making innovative use of the tension between the seen and unseen, Bottega Veneta, the masters of quiet luxury, revealed its latest pop up occupying the atrium of Plaza 66 in the heart of Shanghai, in magnificent form. Dubbed The Invisible Store, Bottega Veneta’s new and dynamic pop-up concept in a post-pandemic Shanghai embodies the brand?s core values of subtlety and self-confidence. Marketing is all about visibility. But visibility is not necessarily about being loud. – Dario Gargiulo, Chief Marketing Officer, Bottega Veneta
Transcending the idea of physical limitation, Bottega Veneta’s Invisible Store reflects its surroundings, echoing the true essence of Bottega Veneta – one which is happy to put its wearer at its fore bereft of logo or motif. A pioneer of quiet streetwear, the sacrosanct values of the truly wealthy are exemplified in a philosophy of discretion, sensuality and joy.
Bottega Veneta...
The post Bottega Veneta’s Invisible Store in Shanghai Plaza 66 literally reflects its Brand values appeared first on LUXUO.
To celebrate the opening of The Invisible Store and the launch of the Pre Fall 2020 collection, Bottega Veneta hosted a party on July 3rd
Subverting the idea of perception, and making innovative use of the tension between the seen and unseen, Bottega Veneta, the masters of quiet luxury, revealed its latest pop up occupying the atrium of Plaza 66 in the heart of Shanghai, in magnificent form. Dubbed The Invisible Store, Bottega Veneta’s new and dynamic pop-up concept in a post-pandemic Shanghai embodies the brand?s core values of subtlety and self-confidence. Marketing is all about visibility. But visibility is not necessarily about being loud. – Dario Gargiulo, Chief Marketing Officer, Bottega Veneta
Transcending the idea of physical limitation, Bottega Veneta’s Invisible Store reflects its surroundings, echoing the true essence of Bottega Veneta – one which is happy to put its wearer at its fore bereft of logo or motif. A pioneer of quiet streetwear, the sacrosanct values of the truly wealthy are exemplified in a philosophy of discretion, sensuality and joy.
Bottega Veneta...
-------------------------------- |
|
French Food Friday - Chocolate Tart From François Perret at the Ritz Paris
04-05-2024 04:55 - (
fashion )
Verdy and Swatch Is an Artistic Collaboration Made in Watchmaking Heaven
04-05-2024 04:06 - (
luxury )