Born From Heritage: Rolls-Royce?s Black Badge Family
Three exceptional bespoke commissions from prominent clients, Rolls-Royce celebrates the spirit of individuality with its Black Badge series.
The post Born From Heritage: Rolls-Royce’s Black Badge Family appeared first on LUXUO.
Image: Rolls-Royce
Rolls-Royce is taking a trip down memory lane, by reflecting on its Black Badge legacy with three commissions from prominent clients throughout four decades in its 117-year long history.
The desire for self-expression is intrinsic in all humans. This is one of the reasons why clients are so drawn to Rolls-Royce ? offering opportunities to push boundaries and challenge the convention. It is no surprise that the motor car company has been considered a ?disruptor? back in the day.
The Black Badge series of cars are examples of how that rebellious spirit infuses its brand story and continues even in modern times with its Black Badge Family that launched five years ago in 2016. The ultimate expression of individualism, self-expression, and creativity.
The colour black has long been associated with power, strength, and authority and speaks of elegance and confidence. This explains the many notable examples of bespoke Rolls-Royce motor cars finished in black. The following cars span over 30 years and have a special place in Rolls-Royce?s history and demonstrate how each owner took the all-black theme in a unique direction.
READ MORE: Salon Privé 2021: Rolls-Royce Celebrates Bespoke Commissions
1933 ? Phantom...
The post Born From Heritage: Rolls-Royce’s Black Badge Family appeared first on LUXUO.
Image: Rolls-Royce
Rolls-Royce is taking a trip down memory lane, by reflecting on its Black Badge legacy with three commissions from prominent clients throughout four decades in its 117-year long history.
The desire for self-expression is intrinsic in all humans. This is one of the reasons why clients are so drawn to Rolls-Royce ? offering opportunities to push boundaries and challenge the convention. It is no surprise that the motor car company has been considered a ?disruptor? back in the day.
The Black Badge series of cars are examples of how that rebellious spirit infuses its brand story and continues even in modern times with its Black Badge Family that launched five years ago in 2016. The ultimate expression of individualism, self-expression, and creativity.
The colour black has long been associated with power, strength, and authority and speaks of elegance and confidence. This explains the many notable examples of bespoke Rolls-Royce motor cars finished in black. The following cars span over 30 years and have a special place in Rolls-Royce?s history and demonstrate how each owner took the all-black theme in a unique direction.
READ MORE: Salon Privé 2021: Rolls-Royce Celebrates Bespoke Commissions
1933 ? Phantom...
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