The new Bell & Ross BR 05 Artline is a study in architectural inspiration, while maintaining vital links to the world of aviation.
The post Bell & Ross BR 05 Artline: Streamlined Appeal appeared first on LUXUO.

Image: Bell & Ross

If you had to define Bell & Ross watches in a few words, it would be cool tool watches. The new BR 05 Artline challenges this long-dominant view of Bell & Ross, while furthering the promise of the BR 05, which leans heavily on bringing urban architecture to the wrist. We have covered the BR 05 extensively since its launch in 2019, which you can see right here, so we will keep the introduction short. The BR 05 emerged directly from the BR 03, and looks more to city skylines for inspiration rather than technical specification manuals for aviators and a variety of different sorts of military operators. With its relief engraving decorated bezel and bracelet, the BR 05 Artline very clearly channels what is known as Streamline Moderne (aka style paquebot in France, which is more relevant for the Franco-Swiss watchmaker).
Image: Bell & Ross

In the specific instance of the Bell & Ross BR 05 Artline, Streamline Moderne is specifically referenced as the brand literally describes the watch as a jewel. ?We wanted to launch a watch that is dressed, decorated. The BR 05 had potential. Its case indeed offers a vast surface to decorate?, said Bruno Belamich, co-founder of Bell & Ross. The firm certainly has big plans for t...