Balenciaga Overtakes Gucci as the Hottest Brand
Balenciaga has replaced Gucci as the most-searched brand with the release of the Q3 Lyst Index.
The post Balenciaga Overtakes Gucci as the Hottest Brand appeared first on LUXUO.
Image: Balenciaga
The Lyst Index for Q3 2021 has revealed that Balenciaga is the world?s most searched-for brand.
The Parisian label secured the top spot with a series of high-profile stories throughout the year, such as its return to haute couture after 53 years in July. It teamed up with Kanye West for his Donda album launch in August and then dressed Kim Kardashian in an all-black look for the Met Gala in September.
Creative director Demna Gvasalia took a plunge into the digital world and collaborated with Fortnite to release digital clothing and accessories for its players. Balenciaga aired a special episode of The Simpsons during its fashion show for Paris Fashion Week, dressing the characters in cartoon versions of its runway collection.
READ MORE: Gucci, Balenciaga and Bottega Veneta Achieve Modest Growth for Q3
Image: Balenciaga
Thanks to Gvasalia?s finesse, Balenciaga has overtaken Gucci as the most searched brand on Lyst. However, Gucci has reported an 86 per cent increase in revenue in Q2 and also a spike in the press thanks to the release of the trailer for House of Gucci. In third place is Dior, following the opening of its new ?Christian Dior: Designer of Dreams? exhibition opened in the Brooklyn Museum in New York.
Meanwhile, Prada and Louis Vuitton placed fourth ...
The post Balenciaga Overtakes Gucci as the Hottest Brand appeared first on LUXUO.
Image: Balenciaga
The Lyst Index for Q3 2021 has revealed that Balenciaga is the world?s most searched-for brand.
The Parisian label secured the top spot with a series of high-profile stories throughout the year, such as its return to haute couture after 53 years in July. It teamed up with Kanye West for his Donda album launch in August and then dressed Kim Kardashian in an all-black look for the Met Gala in September.
Creative director Demna Gvasalia took a plunge into the digital world and collaborated with Fortnite to release digital clothing and accessories for its players. Balenciaga aired a special episode of The Simpsons during its fashion show for Paris Fashion Week, dressing the characters in cartoon versions of its runway collection.
READ MORE: Gucci, Balenciaga and Bottega Veneta Achieve Modest Growth for Q3
Image: Balenciaga
Thanks to Gvasalia?s finesse, Balenciaga has overtaken Gucci as the most searched brand on Lyst. However, Gucci has reported an 86 per cent increase in revenue in Q2 and also a spike in the press thanks to the release of the trailer for House of Gucci. In third place is Dior, following the opening of its new ?Christian Dior: Designer of Dreams? exhibition opened in the Brooklyn Museum in New York.
Meanwhile, Prada and Louis Vuitton placed fourth ...
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