Presenting the couture collection in Shanghai is more than just showcasing Balenciaga?s designs ? it is about making the first move to secure the top position.
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Image: Balenciaga

Over the last weekend (from November 19), luxury fashion house Balenciaga kicked off an exclusive five-day event to present its 50th Couture Collection designed by creative director, Demna Gvasalia. 

The elaborate showcase was the first of many for the house: it marked the maiden event for the brand in Mainland China and also the first time the couture collection has been shown outside of Paris.

Nineteen looks from the first couture collection designed by Gvasalia were displayed in Tank Shanghai museum. The last time the Maison showed a couture collection was in 1967 after which its eponymous founder retired from fashion. A further eleven looks from the collection went on show in a bespoke dressing suite built along the bank of the Huangpu River.
Image: Balenciaga

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The collection was originally unveiled during Paris Fashion Week, where it was shown in the house?s mythic address of 10 Avenue George V. Its salons were restored to its initial state before the founder left the fashion scene. And this atmosphere was brought over to the venue in Shanghai ? beige drapes, pale carpet and sculptural furniture.

Due to the ongoi...