Audemars Piguet Southeast Asia CEO Stefanie Ng tells us about the brand?s philosophy and its efforts to get through 2020.
The post Audemars Piguet Southeast Asia CEO Stefanie Ng on Building Relationships appeared first on LUXUO.

Stefanie Ng, Southeast Asia CEO of Audemars Piguet

In the no-travel COVID-19 era of social distancing, Audemars Piguet?s local presence has become tremendously important. The brand has a practice of decentralising power and responsibility across its different regions so Southeast Asia CEO Stefanie Ng has found herself in a challenging situation. During the Circuit Breaker, Ng and her team had to figure out how to engage with collectors personally, something she says is key for the business in the region. Just like the rest of us, this involved the team picking up new skills in digital connectivity. Nevertheless, this is a fine watchmaking brand so the lack of a physical touch was keenly felt. ?It is still important to engage with each other in real life as soon as conditions allow it. Building true relationships goes beyond the digital world,? said Ng.
Appointed to her current position in 2019, Ng has been with the brand since 2012, and in the trade since 2004. Currently, she not only leads the business for the countries in this region, but also India and Australia. We caught up with her digitally.

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