Nifnite plans to disrupt the eCommerce sector with a brand-new category called "eMerchandizing".
The post Alexandre de Vigan of Nfinite Revolutionises Visual Merchandising appeared first on LUXUO.

Alexandre de Vigan, Founder and CEO of Nfinite

Why did you start Nfinite"

I started Nfinite from a clear intuition that as eCommerce growth gains speed, merchants need to ditch their old ways of doing things and switch to a completely new and revolutionary method. What I mean by this is the creation of product visuals for eCommerce and other digital platforms. 

Every day, we see more product images being uploaded onto digital platforms, yet this is where the bottleneck occurs. Product-based photo production is wildly inefficient? and it gets worse as you scale. Traditional photoshoots are very expensive and cumbersome. You have to pay for a set-up, for a photographer, for logistics, and so on. Moreover, you are limited by the light, the location, and many other factors. For marketing teams, it is also a complex and time-intensive task; because they have to plan their shoots months in advance and cannot really adapt or change the visuals afterwards. After all that hassle, you only get a limited number of product images with limited use. 
As the market appetite grows for the hyper-personalisation of marketing, brands and retailers need a greater variety of product visuals to cater to the different demographics, tastes, locations and even moods o...