Alex Innes, Head of Rolls-Royce Coachbuild Design on creating True Bespoke Luxury
It's not everyday we talk with a man who has been involved with some of the greatest milestone designs at truly the pinnacle of automotive manufacturing. LUXUO uncovers the values which permeate every fibre of the world's most recognisable luxury brand.
The post Alex Innes, Head of Rolls-Royce Coachbuild Design on creating True Bespoke Luxury appeared first on LUXUO.
The Rolls-Royce Phantom has been emblematic of the marque.
In a world where Rolls-Royce is used as a synonym description for an object that is the pinnacle of its product class, Alex Innes, the Head of Coachbuild Design is often tasked with the unenviable task of making the Rolls-Royce of Rolls-Royces. Leading a team of extraordinary designers, engineers and craftsmen, the English marque has been responsible for some of the most iconic models of our time, while avoiding the pitfalls of simply being derivations of existing designs. It’s not everyday that a journalist gets to talk with a man who has been involved with some of the greatest milestone designs at truly the pinnacle of automotive manufacturing – cars like the Wraith, the Cullinan and of course, the Sweptail; so naturally, this lengthy read endeavours to discover what taking ownershiup of a Rolls-Royce truly entails and distills the brand values which permeate every fibre of the world’s most recognisable luxury brand.
Alex Innes, Head of Rolls-Royce Coachbuild Design on creating True Bespoke Luxury
Beginning his tenure right out of th...
The post Alex Innes, Head of Rolls-Royce Coachbuild Design on creating True Bespoke Luxury appeared first on LUXUO.
The Rolls-Royce Phantom has been emblematic of the marque.
In a world where Rolls-Royce is used as a synonym description for an object that is the pinnacle of its product class, Alex Innes, the Head of Coachbuild Design is often tasked with the unenviable task of making the Rolls-Royce of Rolls-Royces. Leading a team of extraordinary designers, engineers and craftsmen, the English marque has been responsible for some of the most iconic models of our time, while avoiding the pitfalls of simply being derivations of existing designs. It’s not everyday that a journalist gets to talk with a man who has been involved with some of the greatest milestone designs at truly the pinnacle of automotive manufacturing – cars like the Wraith, the Cullinan and of course, the Sweptail; so naturally, this lengthy read endeavours to discover what taking ownershiup of a Rolls-Royce truly entails and distills the brand values which permeate every fibre of the world’s most recognisable luxury brand.
Alex Innes, Head of Rolls-Royce Coachbuild Design on creating True Bespoke Luxury
Beginning his tenure right out of th...
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