Why Does Fashion Love Collaboration"Â
Are collaborations the best or worst thing to have happened to fashion" From expanding market reach to disrupting industry norms, we explore the ins and outs of why the fashion industry and its consumers seem to love collaborations so much.
The post Why Does Fashion Love Collaboration"Â appeared first on LUXUO.
2018’s Baleciaga Crocs collaboration. Photo: Balenciaga
Demna Gvasalia famously unleashed on Balenciaga?s runways in 2018 and 2021 more aggressive variations of the controversial all-American rubber clogs, namely a pair of 10cm high platforms and a series of chunky militarywear-inspired rain boots to a nearly immediate cult following. The Balenciaga-Crocs reminded the fashion world that almost anything can be turned into haute couture with the right design, a contemporary fashion principle which would ring through again in the 2022 Dior-Birkenstock collaboration featuring a luxury refresh on the German sandal-makers open-toe ?Milano? and closed-toe ?Tokio? mules.
MSCHF’S Big Red Boots on the streets. Photo: Phil Oh
Or maybe the collaborations that endure simply stay true to the core principles of craft and goods which are made to last. Like how fine wine only gets better with age, how luxury leather gets its charm from aging into softness or how true gold will never tarnish, its perfection revealing its purity.
Much like the equally loved and hated Birkenstocks which are meant to be worn in over months as it moulds to the spec...
The post Why Does Fashion Love Collaboration"Â appeared first on LUXUO.
2018’s Baleciaga Crocs collaboration. Photo: Balenciaga
Demna Gvasalia famously unleashed on Balenciaga?s runways in 2018 and 2021 more aggressive variations of the controversial all-American rubber clogs, namely a pair of 10cm high platforms and a series of chunky militarywear-inspired rain boots to a nearly immediate cult following. The Balenciaga-Crocs reminded the fashion world that almost anything can be turned into haute couture with the right design, a contemporary fashion principle which would ring through again in the 2022 Dior-Birkenstock collaboration featuring a luxury refresh on the German sandal-makers open-toe ?Milano? and closed-toe ?Tokio? mules.
MSCHF’S Big Red Boots on the streets. Photo: Phil Oh
Or maybe the collaborations that endure simply stay true to the core principles of craft and goods which are made to last. Like how fine wine only gets better with age, how luxury leather gets its charm from aging into softness or how true gold will never tarnish, its perfection revealing its purity.
Much like the equally loved and hated Birkenstocks which are meant to be worn in over months as it moulds to the spec...
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