Weight Watchers: The Increasingly Important Component of A Watch - fashion beauty deco Blogs

Weight Watchers: The Increasingly Important Component of A Watch

Is there an ideal weight for a watch" While there is a cheery race towards the lightest possible watch, there are some important caveats. We find out what industry leaders and experts think.
The post Weight Watchers: The Increasingly Important Component of A Watch appeared first on LUXUO.

Bell & Ross BR01 Cyber Skull in ceramic. Image: Bell & Ross

Jean-Paul Suchel, the technical director of Bell & Ross, spends a lot of time studying people choosing a watch. And what strikes him every time is the way they often cup a selection in their palm. ?They stand there in the shop and they weigh the watch in their hand. They want to feel it there,? he says. ?The fact is that watches are part of the jewellery world, and with jewellery there?s a direct correlation between weight and value, because of the historic use of precious metals. That?s only helped to solidify the association between heft and quality. A watch may be a small piece of material really, and yet prices are quite high, so unconsciously people feel if there?s no real weight to a watch, then there?s no value.?
That is a conundrum for the watch world, especially as lighter weight materials the likes of titanium, ceramic, and latterly the more experimental likes of silicon nitride and carbon composites are embraced by the watch industry, if often for qualities such as scratch-resistance and durability. Panerai has its Carbotech, IWC its use of boron carbide, also an extremely lightweight material, an...
Source: luxuo
URL: http://www.luxuo.com/

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