The Marketing Strategies Behind Fashion?s Fall/Winter 2024 Campaigns
From Matt Dillon for MCM to Jisoo at Self-Portrait, this season?s castings reveal how luxury brands leverage celebrity influence and cultural relevance to make an impact on fashion's evolving landscape.
The post The Marketing Strategies Behind Fashion?s Fall/Winter 2024 Campaigns appeared first on LUXUO.
The role of an effective brand ambassador is twofold. First, they should resonate with the brand?s target demographic while simultaneously aligning with the brand’s identity and values. High-profile ambassadors have the potential to significantly boost a campaign’s visibility and reach. Their curated media presence, social media following, and scheduled public appearances all have a part to play in having consumers buy into what they perceive to be authentic endorsements. Ultimately, ambassadors who are culturally relevant can help a brand connect with current trends and issues by bringing fresh perspectives and keeping the brand in tune with the evolving cultural landscape. From MCM?s choice of the charismatic Matt Dillon and Loewe?s inclusion of the suave Daniel Craig, to Marc Jacob?s selection of Sabrina Carpenter and Self-Portrait?s featuring the elegant Jisoo, the casting decisions in this season?s fashion campaigns highlight a strategic blend of star power and brand identity.
Read More: Festive Fashion Campaigns to Usher in the Lunar New Year
Marc Jacobs
Who is the Marc Jacobs girl" She?s young, fresh-faced, and embodies a playful, confide...
The post The Marketing Strategies Behind Fashion?s Fall/Winter 2024 Campaigns appeared first on LUXUO.
The role of an effective brand ambassador is twofold. First, they should resonate with the brand?s target demographic while simultaneously aligning with the brand’s identity and values. High-profile ambassadors have the potential to significantly boost a campaign’s visibility and reach. Their curated media presence, social media following, and scheduled public appearances all have a part to play in having consumers buy into what they perceive to be authentic endorsements. Ultimately, ambassadors who are culturally relevant can help a brand connect with current trends and issues by bringing fresh perspectives and keeping the brand in tune with the evolving cultural landscape. From MCM?s choice of the charismatic Matt Dillon and Loewe?s inclusion of the suave Daniel Craig, to Marc Jacob?s selection of Sabrina Carpenter and Self-Portrait?s featuring the elegant Jisoo, the casting decisions in this season?s fashion campaigns highlight a strategic blend of star power and brand identity.
Read More: Festive Fashion Campaigns to Usher in the Lunar New Year
Marc Jacobs
Who is the Marc Jacobs girl" She?s young, fresh-faced, and embodies a playful, confide...
| -------------------------------- |
|
|
