The Grand Design of Grand Seiko
LUXUO speaks to Grand Seiko CEO Akio Naito at Ginza House, Tokyo where he reminds us that accuracy is still paramount at the Japanese brand.
The post The Grand Design of Grand Seiko appeared first on LUXUO.
There is a certain charming story about Grand Seiko that kept springing into my head on my recent whirlwind tour of the brand?s manufacturing sites across Japan. Of course, I invite you to read that story too, and perhaps in advance of this interview with Grand Seiko CEO Akio Naito. In any case, this anecdote did not make it into the watchmaking story so I will include it here. The short of it is this: Grand Seiko presentations are legendary for being packed to overflowing with information – perhaps so dense that one might fairly call the proceedings dry. No matter what though, one will never feel one?s eyelids getting heavier because the watches are so invigorating. As with all such received wisdom and jokes, there might be something to it, although Grand Seiko is hardly alone in organising rigid (dare we say mechanical even) press briefings.
So how does an interview with the top brass at Grand Seiko go" Well, this is our second full encounter with Naito, and he remains charmingly candid about his brand and his role. In a few words, it leaned heavily into information overload without ever making us feel the call of the Sandman. Of course, Naito?s office was nothing if not meticulous, having gotten our questions in advance, they got the answers typed ou...
The post The Grand Design of Grand Seiko appeared first on LUXUO.
There is a certain charming story about Grand Seiko that kept springing into my head on my recent whirlwind tour of the brand?s manufacturing sites across Japan. Of course, I invite you to read that story too, and perhaps in advance of this interview with Grand Seiko CEO Akio Naito. In any case, this anecdote did not make it into the watchmaking story so I will include it here. The short of it is this: Grand Seiko presentations are legendary for being packed to overflowing with information – perhaps so dense that one might fairly call the proceedings dry. No matter what though, one will never feel one?s eyelids getting heavier because the watches are so invigorating. As with all such received wisdom and jokes, there might be something to it, although Grand Seiko is hardly alone in organising rigid (dare we say mechanical even) press briefings.
So how does an interview with the top brass at Grand Seiko go" Well, this is our second full encounter with Naito, and he remains charmingly candid about his brand and his role. In a few words, it leaned heavily into information overload without ever making us feel the call of the Sandman. Of course, Naito?s office was nothing if not meticulous, having gotten our questions in advance, they got the answers typed ou...
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