CEO Alexander Gutierrez and watchmaker Jens Schneider reveal how Lang & Heyne defies the mass-produced trend with their meticulous handcrafted watches.
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In an age where stainless steel watches are mass-produced by stainless steel machines, independent watchhouse Lang & Heyne is a refreshing anomaly. Their secret" Crafting every watch by hand. German watchmaker Jens Schneider, under the leadership of CEO Alexander Gutierrez, is steadfast in their commitment to traditional craftsmanship and vintage design.

But what does it take to marry the old with the new; to balance heritage with innovation" We sit with Gutierrez and Schneider to delve into the heart of Lang & Heyne, the challenges of carving out an identity in a crowded market and the sheer artistry behind each timepiece.
CEO of Lange & Heyne, Alexander Gutierrez

Who is Lange & Heyne for"

ALEXANDER GUTIERREZ: You are in our target group if you are someone who appreciates fine craftsmanship, whether it’s handmade cars like Morgan or Pagani, or gourmet food and fine dining. Our customers are connoisseurs who are settled, not show-offs. They cherish what they own for themselves. If you enjoy admiring the movement of a watch and winding it yourself, you could be one of our targets.

What have been some of the most significant challen...