Saint Laurent?s Tan Lines By Anthony Vaccarello
Fashion campaigns go from print pages to digital sites as Saint Laurent's Tan Line's sees evocative visuals and elusive characters come to life.
The post Saint Laurent’s Tan Lines By Anthony Vaccarello appeared first on LUXUO.
Anja Rubik is photographed carrying the Le 5 À 7 Supple Baby.
What is the purpose of a fashion campaign if not to sell" Every season sees a brand’s “seasonal push” towards a key bag, but it also serves as a means to define and reinforce the brand’s identity, capture the cultural zeitgeist, and engage consumers on an emotional level. Beyond going viral on social media, the ability to “sell” both in terms of physical luxury pieces and a compelling narrative is imperative to the campaign’s success. Enter Saint Laurent’s “Tan Lines” By Anthony Vaccarello. Under the creative direction of Anthony Vaccarello, photographer Henrik Purienne captures the heat of summer in a series of titillating visuals.
Read More: Saint Laurent Rive Droite Exhibits Works by Photographer James Barnor
Saint Laurent’s Tan Lines photographed by Henrik Purienne
Immediately the viewer is greeted with the amalgamation of frisson and fashion as Saint Laurent’s seasonal releases are photographed alongside a female protagonist who has spent languishing hours by the pool, tanning on a tennis court, or playing dress up to the sound of old cassette tapes. Effervescent and ethereal, she e...
The post Saint Laurent’s Tan Lines By Anthony Vaccarello appeared first on LUXUO.
Anja Rubik is photographed carrying the Le 5 À 7 Supple Baby.
What is the purpose of a fashion campaign if not to sell" Every season sees a brand’s “seasonal push” towards a key bag, but it also serves as a means to define and reinforce the brand’s identity, capture the cultural zeitgeist, and engage consumers on an emotional level. Beyond going viral on social media, the ability to “sell” both in terms of physical luxury pieces and a compelling narrative is imperative to the campaign’s success. Enter Saint Laurent’s “Tan Lines” By Anthony Vaccarello. Under the creative direction of Anthony Vaccarello, photographer Henrik Purienne captures the heat of summer in a series of titillating visuals.
Read More: Saint Laurent Rive Droite Exhibits Works by Photographer James Barnor
Saint Laurent’s Tan Lines photographed by Henrik Purienne
Immediately the viewer is greeted with the amalgamation of frisson and fashion as Saint Laurent’s seasonal releases are photographed alongside a female protagonist who has spent languishing hours by the pool, tanning on a tennis court, or playing dress up to the sound of old cassette tapes. Effervescent and ethereal, she e...
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