Opinion: Lil Miquela & The Fall of the AI influencer
With millions of followers to her name, Lil Miquela is the face of the "virtual influencer". However, her influence may have its limits.
The post Opinion: Lil Miquela & The Fall of the AI influencer appeared first on LUXUO.
Lil Miquela the AI influencer
Branded as “the first Western virtual influencer to have achieved global success” Lil Miquela made her debut on Instagram in 2016. Named Miquela Sousa or Lil Miquela, she fascinated many with her human-like appearance causing many to speculate if she was a marketing stunt, based on a real person, or something else entirely. Trevor McFedries and Sara DeCou of robotics and AI firm Brud, announced they were behind Lil Miquela in 2018. Amassing some 2.7 million followers on Instagram, the self-proclaimed 19-year-old robot Miquela is perhaps the world?s first (and most famous) AI influencer. She joins a growing trend of virtual influencers. This year, Lil Miquela signed with CAA and is projected to earn over USD10 million. As Forbes puts in plainly, someone who doesn?t exist is more successful than you. Let that sink in.
However despite the recent success, some reports state that Lil Miquela seems to have lost her splendor. Her TikTok account has been inactive since November 2022, her YouTube channel hasn’t been updated in two years, and her Instagram account only posts three times a month, with a significant drop in fan engagement. LUXUO dissects what brought on the fall of the...
The post Opinion: Lil Miquela & The Fall of the AI influencer appeared first on LUXUO.
Lil Miquela the AI influencer
Branded as “the first Western virtual influencer to have achieved global success” Lil Miquela made her debut on Instagram in 2016. Named Miquela Sousa or Lil Miquela, she fascinated many with her human-like appearance causing many to speculate if she was a marketing stunt, based on a real person, or something else entirely. Trevor McFedries and Sara DeCou of robotics and AI firm Brud, announced they were behind Lil Miquela in 2018. Amassing some 2.7 million followers on Instagram, the self-proclaimed 19-year-old robot Miquela is perhaps the world?s first (and most famous) AI influencer. She joins a growing trend of virtual influencers. This year, Lil Miquela signed with CAA and is projected to earn over USD10 million. As Forbes puts in plainly, someone who doesn?t exist is more successful than you. Let that sink in.
However despite the recent success, some reports state that Lil Miquela seems to have lost her splendor. Her TikTok account has been inactive since November 2022, her YouTube channel hasn’t been updated in two years, and her Instagram account only posts three times a month, with a significant drop in fan engagement. LUXUO dissects what brought on the fall of the...
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