Ode To Elegance: Blancpain?s Ladybird Collection is an Innovation of Watchmaking

More than just a colourful option for women, Blancpain?s latest Ladybird references offer serious watchmaking know-how in an extremely elegant package.
The post Ode To Elegance: Blancpain’s Ladybird Collection is an Innovation of Watchmaking appeared first on LUXUO.
Blancpain Ladybird Collection
With this year being the 70th anniversary of Blancpain?s Fifty Fathoms and what that collection means to the watch industry, it is easy to overlook yet another of Blancpain?s novelties for the year, the Ladybird. On the surface, these new and colourful offerings may seem like just another collection that has been given some new colours along with a dazzling array of diamonds to entice female fans. In truth, however, Blancpain’s Ladybird collection is not simply adapted from a man?s watch with the size reduced. Instead, it was created specifically with all the watchmaking savoire faire of this centuries-old brand to cater to the women of today.
Blancpain Ladybird Collection
If you look back at their history, women have always been important to Blancpain. In 1933, they were the first Swiss watchmaking company to have a female CEO and owner after Betty Fiechter purchased Blancpain following the death of Frédéric-Emile Blancpain. A few years before that, they had already created one of the world?s first automatic wristwatches for women under the name Rolls. This paved the way for further innovation in watchmaking for women and in 1956 when the Ladybird first debute...
The post Ode To Elegance: Blancpain’s Ladybird Collection is an Innovation of Watchmaking appeared first on LUXUO.
Blancpain Ladybird Collection
With this year being the 70th anniversary of Blancpain?s Fifty Fathoms and what that collection means to the watch industry, it is easy to overlook yet another of Blancpain?s novelties for the year, the Ladybird. On the surface, these new and colourful offerings may seem like just another collection that has been given some new colours along with a dazzling array of diamonds to entice female fans. In truth, however, Blancpain’s Ladybird collection is not simply adapted from a man?s watch with the size reduced. Instead, it was created specifically with all the watchmaking savoire faire of this centuries-old brand to cater to the women of today.
Blancpain Ladybird Collection
If you look back at their history, women have always been important to Blancpain. In 1933, they were the first Swiss watchmaking company to have a female CEO and owner after Betty Fiechter purchased Blancpain following the death of Frédéric-Emile Blancpain. A few years before that, they had already created one of the world?s first automatic wristwatches for women under the name Rolls. This paved the way for further innovation in watchmaking for women and in 1956 when the Ladybird first debute...
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