Maison 21G collaborates with prestigious brands to create bespoke scent experiences that captivate and resonate. From luxury hotels to automotive and fashion icons, their unique approach to scent marketing transforms ordinary moments into extraordinary memories.
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Amidst the recent buzz surrounding scent marketing, Maison 21G has emerged as a steadfast innovator, poised to elevate the industry to new heights. While the brand has long been celebrated as the premier destination for bespoke personalised perfumes, Maison 21G has now set its sights on revolutionizing the world of scent marketing. With a portfolio boasting collaborations with prestigious brands such as Marina Bay Sands, Mandarin Oriental, Hennessy, Glenmorangie, Suntory, Coach, and Rolls-Royce, Mc Laren, Max Mara,…Maison 21G is not only redefining luxury scent design but also reshaping the way brands engage with their audiences through scent. This dynamic evolution underscores Maison 21G’s commitment to delivering unparalleled sensory experiences that capture the essence of luxury and elegance.
The Journey Of  Serendipity

Maison 21G’s journey to becoming a key leader in scent marketing was a fortuitous blend of opportunity and serendipity. Guided by the visionary leadership of Johanna Monange, a former Nose for esteemed perfume houses like Armani, Viktor & Rolf, and Maison Margiela, Maison 21G embarked on a journ...