Luxury Fashion?s Ever-Changing Creative Directorships
What makes a fashion brand these days" Is it truly the creative force steering the ships, or a strategy of constant aesthetic reinvention"
The post Luxury Fashion’s Ever-Changing Creative Directorships appeared first on LUXUO.
The fashion industry is dizzyingly brutal. Just this past May, Swiss house Bally announced it was parting ways with Rhuigi Villaseñor?the founder and designer of the Los Angeles based luxury streetwear brand Rhude. Villaseñor assumed the role of Bally?s creative director in January 2022 and only managed to showcase two collections before getting the boot, and that is not even the shortest creative director stint in the past year.
Fro Ann Demeulemeester, French designer Ludovic de Saint Sernin made his creative directorial debut on the runway during Paris Fashion Week?s Autumn/Winter 2023 show season. The gender-fluid and skin-baring collection garnered quite a buzzy reception and reportedly prompted stockists the likes of MyTheresa to renew their relationship with the brand. Alas, even before the collection could be realised for retail, Ann Demeulemeester let go of Saint Sernin ? a mere two months after his debut show.
Not exactly a new phenomenon, the fashion industry has been going through creative directors so quickly and frequently that having a contract renewal, typically set at the three-year mark, can be considered a unicorn. We have seen numerous occasions where creatives have been cycled through as though they were ...
The post Luxury Fashion’s Ever-Changing Creative Directorships appeared first on LUXUO.
The fashion industry is dizzyingly brutal. Just this past May, Swiss house Bally announced it was parting ways with Rhuigi Villaseñor?the founder and designer of the Los Angeles based luxury streetwear brand Rhude. Villaseñor assumed the role of Bally?s creative director in January 2022 and only managed to showcase two collections before getting the boot, and that is not even the shortest creative director stint in the past year.
Fro Ann Demeulemeester, French designer Ludovic de Saint Sernin made his creative directorial debut on the runway during Paris Fashion Week?s Autumn/Winter 2023 show season. The gender-fluid and skin-baring collection garnered quite a buzzy reception and reportedly prompted stockists the likes of MyTheresa to renew their relationship with the brand. Alas, even before the collection could be realised for retail, Ann Demeulemeester let go of Saint Sernin ? a mere two months after his debut show.
Not exactly a new phenomenon, the fashion industry has been going through creative directors so quickly and frequently that having a contract renewal, typically set at the three-year mark, can be considered a unicorn. We have seen numerous occasions where creatives have been cycled through as though they were ...
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