Louis Vuitton Unveils Roger Federer And Rafael Nadal as Brand Ambassadors in New Campaign
The tennis icons front the luxury brand?s latest Core Values campaign, which previously featured Cristiano Ronaldo and Lionel Messi.
The post Louis Vuitton Unveils Roger Federer And Rafael Nadal as Brand Ambassadors in New Campaign appeared first on LUXUO.
Tennis players Roger Federer and Rafael Nadal star in the new Louis Vuitton Core campaign with the tagline, ?There are journeys that turn into legends?. (Photo: Louis Vuitton)
Athletes appear to be the fashion industry’s latest ambassadors of choice. The sports and fashion industries have always been closely intertwined, with talented athletes sporting fashion?s biggest names at worldwide sports events. The powerful relationship is now more evident than ever, with numerous luxury brands ensuring the star power of the athletes through ambassadorships, brand deals and collaborations. Perhaps the growing popularity comes as the Summer 2024 Paris Olympics draws near which, LVMH will sponsor in a bid to leverage growth in brand awareness and potential affinity through the popularity of athletic associations.
Louis Vuitton has tapped into this hype by bringing together two of tennis’ biggest heavyweights, Roger Federer and Rafael Nadal, for the brand’s latest campaign. The tennis champions star in the French luxury brand?s new “Core Values” campaign, which was shot by famed photographer Annie Leibovitz at Italy’s Dolomites mountain range.
Federer and Nadal are captured in the camp...
The post Louis Vuitton Unveils Roger Federer And Rafael Nadal as Brand Ambassadors in New Campaign appeared first on LUXUO.
Tennis players Roger Federer and Rafael Nadal star in the new Louis Vuitton Core campaign with the tagline, ?There are journeys that turn into legends?. (Photo: Louis Vuitton)
Athletes appear to be the fashion industry’s latest ambassadors of choice. The sports and fashion industries have always been closely intertwined, with talented athletes sporting fashion?s biggest names at worldwide sports events. The powerful relationship is now more evident than ever, with numerous luxury brands ensuring the star power of the athletes through ambassadorships, brand deals and collaborations. Perhaps the growing popularity comes as the Summer 2024 Paris Olympics draws near which, LVMH will sponsor in a bid to leverage growth in brand awareness and potential affinity through the popularity of athletic associations.
Louis Vuitton has tapped into this hype by bringing together two of tennis’ biggest heavyweights, Roger Federer and Rafael Nadal, for the brand’s latest campaign. The tennis champions star in the French luxury brand?s new “Core Values” campaign, which was shot by famed photographer Annie Leibovitz at Italy’s Dolomites mountain range.
Federer and Nadal are captured in the camp...
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