Kering CEO Announces Company-Wide Ban on Fur
Kering has placed a company-wide ban on the use of fur in all its labels, as a move to be more sustainable in the luxury industry.
The post Kering CEO Announces Company-Wide Ban on Fur appeared first on LUXUO.
Image: Kering
Four years after Gucci declared it would never use fur in its products again, parent company Kering has officially banned the material across all its labels.
Kering?s ban on fur is not out of place as there has been a broader shift in the luxury sector as a whole, which has seen a growing number of brands go fur-free in recent years. Decreased demand, vocal protests from animal rights activists, and government bans have been strong contributing factors.
In fact, many of Kering’s own brands had already gone fur-free prior to this new announcement. In addition to Gucci, Bottega Veneta, Alexander McQueen, and Balenciaga have all made the jump ? Saint Laurent and Brioni were the only brands left to make the change. Similarly, other luxury brands in the industry have also gone fur-free, such as Versace, Chanel, Prada, and Burberry.
Kering’s move comes as it seeks to establish itself as a leader in spearheading a more sustainable fashion industry. While fur has been historically linked to affluence, CEO François-Henri Pinault is hoping that the move to ban fur across the board will change the perception of luxury in the future.
READ MORE: Gucci breaks with luxury tradition and adopts Sustainability with The RealReal Pre-owned Goods
...
The post Kering CEO Announces Company-Wide Ban on Fur appeared first on LUXUO.
Image: Kering
Four years after Gucci declared it would never use fur in its products again, parent company Kering has officially banned the material across all its labels.
Kering?s ban on fur is not out of place as there has been a broader shift in the luxury sector as a whole, which has seen a growing number of brands go fur-free in recent years. Decreased demand, vocal protests from animal rights activists, and government bans have been strong contributing factors.
In fact, many of Kering’s own brands had already gone fur-free prior to this new announcement. In addition to Gucci, Bottega Veneta, Alexander McQueen, and Balenciaga have all made the jump ? Saint Laurent and Brioni were the only brands left to make the change. Similarly, other luxury brands in the industry have also gone fur-free, such as Versace, Chanel, Prada, and Burberry.
Kering’s move comes as it seeks to establish itself as a leader in spearheading a more sustainable fashion industry. While fur has been historically linked to affluence, CEO François-Henri Pinault is hoping that the move to ban fur across the board will change the perception of luxury in the future.
READ MORE: Gucci breaks with luxury tradition and adopts Sustainability with The RealReal Pre-owned Goods
...
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