Johanna Monange, Founder of Maison 21G Shares Her Business Philosophy
?My mission: become the n°1 tailored perfumery brand globally and empower everyone to create their own perfume?
The post Johanna Monange, Founder of Maison 21G Shares Her Business Philosophy appeared first on LUXUO.
What led you to create Maison 21G and tell us more about the innovative concept of bespoke perfumes"
Evocative, distinctive, and memorable, I deeply believe that the fifth sense inspires profound emotions and connections with others. Your signature perfume is so much more than a mere accessory; it is a true extension of your personality, a tool to imprint memories, and bring confidence throughout key moments of your life. As such, I believe that your scent should be as unique as you are!
In 2020, I conceptualised Maison 21G, supported by my passion and 25 years of experience in perfumery as a creative director working alongside renowned designers and perfumers. Throughout this time, I watched this beautiful industry lose its soul and settle for one-size-fits-all scents, creating the same everyday floral, fruity, and gourmand scents for everybody, while pushing huge marketing campaigns at the expense of quality, distinction, and character of what is inside the bottle. I felt that something was going wrong in this beautiful industry, so I decided to break free from the glamorous corporate world and shake the conventions of this sleeping industry.
My vision was to bring back the “power of creation” into the hands of consumers, offering...
The post Johanna Monange, Founder of Maison 21G Shares Her Business Philosophy appeared first on LUXUO.
What led you to create Maison 21G and tell us more about the innovative concept of bespoke perfumes"
Evocative, distinctive, and memorable, I deeply believe that the fifth sense inspires profound emotions and connections with others. Your signature perfume is so much more than a mere accessory; it is a true extension of your personality, a tool to imprint memories, and bring confidence throughout key moments of your life. As such, I believe that your scent should be as unique as you are!
In 2020, I conceptualised Maison 21G, supported by my passion and 25 years of experience in perfumery as a creative director working alongside renowned designers and perfumers. Throughout this time, I watched this beautiful industry lose its soul and settle for one-size-fits-all scents, creating the same everyday floral, fruity, and gourmand scents for everybody, while pushing huge marketing campaigns at the expense of quality, distinction, and character of what is inside the bottle. I felt that something was going wrong in this beautiful industry, so I decided to break free from the glamorous corporate world and shake the conventions of this sleeping industry.
My vision was to bring back the “power of creation” into the hands of consumers, offering...
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